Similar to Yelp reviews for a restaurant, employee-generated content offers a less-filtered, and sometimes anonymous review of an experience while working at a particular organization. Reviews tackle topics like compensation, leadership and management, work-life balance, diversity and inclusion, plus opportunities for growth and development.
Are reviews trustworthy?
Online shopping continues to increase each year according to research done in 2022. There has been a confirming assumption that reviews for products are biased. Most consumers leave reviews when the experience or product was memorable, for the best or for the worst. It’s not often a review is left when the product or experience was “as expected.”
Harvard Business Review found that people are motivated to leave reviews when they know it helps potential jobseekers or if there is a monetary incentive.
Choosing a job is a high-stakes decision.
Unlike shopping for a new pair of jeans, courting a career change is a more diversified, complex decision. For example, those changing fields, or those looking to transition towards retirement are comparing completely different perspectives. Perhaps a candidate intends for the role to be a long-term position and is moving a family across the country, he or she may find opportunity for promotion compelling.
While companies value employee retention, there is potential value for investing energy toward future talent. Reviews done by previous employees can negatively impact hiring, or they can assist in finding the “right fit” for a company.
Researching a company’s social accounts, blogs, and LinkedIn profiles is helpful in providing a holistic view of an organization’s culture, but employee reviews offer a unique perspective that shouldn’t be treated as an afterthought.
At INVO PEO, we believe people are your greatest asset and we are here to support your human resource needs.
